the FWORD + F10

Foundation Ten Creative is… Owned and operated by local chef, restaurateur and hotelier Tara Lazar, F10 is three restaurants and a hotel— and an incomparable experience that reflects our California style. We are an adventurous and unique group-inspired by people, food, drink, art, music, design and travel. Comprised of three distinct restaurants-Cheeky’s, Birba, Mr. Lyons and our hotel Alcazar Palm Springs. We like to think we’ve struck the perfect balance: foodies and non-foodies, young creatives and old school traditionalists, jet setters and homebodies, Palm Springs natives and urban dwellers just dipping in for a weekend escape. This diversity inspires us to curate an eclectic and unforgettable experience you’ll enjoy from start to finish. Get inspired, here. F10CREATIVE.COM

The goal of the FWORD is to explore innovative concepts in food, design, art and lifestyle and share them with our friends and family!  From interviews of local farmers and artists, to sharing in our love of modern design and the California lifestyle, the FWORD hopes to shed light on the uniqueness of the desert community from a fresh perspective.